Digitas Pictures NewFront

Moonlight Studios NYC was proud to serve as the venue for the 2025 Digitas Pictures NewFront, an ambitious and immersive event themed “Question Everything.” As Digitas returned to NewFront Week with a bold creative vision, Moonlight offered the perfect canvas—one built for innovation, storytelling, and high-impact production.

Working alongside production agency Amplify and the technical team from Sound Investment, the event transformed Moonlight’s SoHo venue into an interactive stage that reflected the launch of Digitas Pictures, the agency’s new branded content studio. The venue’s advanced infrastructure supported seamless audio, video, and lighting integration—executed in-house—ensuring that every moment, from strategic brand showcases to live entertainment, was delivered with precision.

The Digitas Pictures NewFront wasn’t just about presentations; it was a full sensory experience. The evening featured comedian and Saturday Night Live star Colin Jost, who led a crowd-energizing trivia segment that blended humor, participation, and live performance. Moonlight’s technical environment—optimized for flexibility and clarity—supported these dynamic shifts in programming, ensuring every word and visual landed with impact.

With premium hospitality from Great Performances Catering, and branded content from top-tier clients like Sephora, Flonase, and Ragu, Digitas used the event to showcase how they’re redefining media for a changing landscape. And by choosing Moonlight Studios NYC, they gained a venue that amplified their message—literally and figuratively.

From start to finish, the Digitas Pictures NewFront made full use of Moonlight’s immersive capabilities. Backed by creative partners Amplify and the technical expertise of Sound Investment, the event pushed the boundaries of what a NewFront experience could look and feel like—right in the heart of SoHo.