SI Swimsuit Social Club

Moonlight Studios NYC was the epicenter of style, energy, and empowerment as the SI Swimsuit Social Club brought its two-day pop-up to life in SoHo. Designed to celebrate the launch of the 2025 Sports Illustrated Swimsuit edition, the immersive event transformed every inch of the venue into a vibrant hub of activity and interaction.

The SI Swimsuit Social Club was packed with curated moments—from beauty and wellness activations to fitness classes, styling sessions, and star-studded panels. The event kicked off with a high-energy RUMBLE Boxing session and continued with standout workouts like the SOTO Method and a Box and Sculpt class hosted by Erika Hammond. It wasn’t just about breaking a sweat—it was about feeling bold, confident, and connected.

The atmosphere buzzed with glamour during makeup masterclasses by Kelly Anne Sewell, while guests enjoyed complimentary styling sessions and exclusive product gifts from beauty and fashion brands like Batiste, Coppertone, Summer Fridays, Anastasia Beverly Hills, and more. Highlights included the Coppertone travel lounge, the Batiste beauty bar, and a lineup of custom merch experiences from Abbode and Electric Picks.

Panels like “Sink or Swim” brought models and personalities together on stage to talk fashion, lifestyle, and careers, with Kaitlyn Bristowe hosting.

Moonlight Studios NYC provided the perfect canvas—open, flexible, and located in the heart of SoHo—for a social and fashion-forward experience. With seamless audio and lighting support from our in-house AV team, Sound Investment, the event shined from panel discussions to product activations.

As the Sports Illustrated Swimsuit Social Club wrapped, it left behind a trail of bold energy, unforgettable moments, and a promise of even more to come.