Sinclair Upfront

Moonlight Studios NYC provided the ideal backdrop for the Sinclair Upfront, a forward-looking event centered around the evolution of sports media and broadcast strategy. Designed as both a corporate and experiential affair, the event marked Sinclair’s debut of its refreshed branding and newly launched integrated sales division, AMP Sales & Marketing Solutions—a major milestone in the company’s transformation.

As the venue partner, Moonlight Studios NYC offered the technical and spatial versatility needed to support Sinclair’s multifaceted goals for the day. Working in collaboration with Sound Investment, we supported seamless audio, video, and lighting throughout the space, ensuring the environment could shift easily between keynote presentations, video rolls, live podcast segments, and fireside-style interviews. This adaptability helped bring the brand’s narrative to life while offering guests an immersive and polished media experience.

The Sinclair Upfront brought together media executives, advertisers, and top-tier sports figures including Urban Meyer, Jerry Ferrara, Matt Leinart, and Sydney Leroux—each representing new media ventures such as Throwbacks and BFFR. With this level of on-stage talent, the need for reliable, high-quality AV delivery was critical. Moonlight’s integrated systems ensured every visual, soundbite, and transition met the moment.

From impactful LED display integration to strategically tuned lighting cues, the production elevated Sinclair’s storytelling across the board. Additional vendor contributions from Pinch Catering and Atlas Printing brought culinary excellence and branded visual continuity to the event, reinforcing Sinclair’s polished and professional tone.

The Sinclair Upfront was more than just an unveiling—it was a declaration of innovation in sports media. Moonlight Studios NYC was proud to provide the venue that aligned with such a bold and strategic vision.