ABOUT THE EVENT
Skai, a digital marketing intelligence platform, hosted its full-day ShopAble event at Moonlight Studios NYC. The ShopAble event highlighted shopper-centric marketing techniques in digital advertising, which naturally informed a pop-up shop event design concept.
The event was produced by Ruby J Events. Retail displays for swag, large graphic displays and video animation were used to transform Moonlight Studios NYC into a highly visible, branded experience reminiscent of a high-end shop. Presentations were delivered to both live and virtual audiences from Moonlight’s in-house livestream studio. In-person attendees could choose to watch in the studio, or view a simulcast in the main space while listening with silent-disco headphones. After the presentations, attendees networked with peers and enjoyed cocktails and hor d’oeuvres from Great Performances. Sound and lighting was provided by Sound Investment AV.